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Mises à jour le  03/12/09.

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Bus Attitude

27/10/08 // tags :

  • Orientation
  • Connections
  • RATP: Paris Transit Authority
  • Mobility

Design of internal and external signage for the Bus Attitude communication.

Photo: the bus external signage. Implementation guidelines for the bus Attitude inside signage. Implementation guidelines for the bus Attitude inside signage. Photo of a magnetic ticket-stamping machine and its stickers components.
  • Photo: the bus external signage.
  • Implementation guidelines for the bus Attitude inside signage.
  • Implementation guidelines for the bus Attitude inside signage.
  • Photo of a magnetic ticket-stamping machine and its stickers components.

RATP ask Attoma agency to assist the design of the 2nd phase of bus Attitude communication campaign. The objective of the 1st phase was both to invite travelers to observe civility rules in bus transportation as well as promoting RATP and "by bus traveling" image.

Attoma designed internal and external signage, then defined the rules of implementation for the 21 RATP bus models. The design approach of the agency simplified the identification system by reducing the number of media, optimizing the marking system through world distinctive messages and well-known graphics codes in a positive and friendly way.

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