ATTOMA

Projets selectionnés

Mises à jour le  03/12/09.

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PROJET 7/9 

RATP Publication and media corporate guidelines

27/10/08 // tags :

• Connections
• RATP: Paris Transit Authority
• Mobility

Design and implementation of graphic corporate guidelines for all RATP communication media.

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RATP choosed Attoma agency to design and implement graphic corporate guidelines covering all media communication: publishing house, external passenger information, publication, events, multimedia and slideshow presentations.

The results of this vast project, spread over one year, were officially presented to the RATP headquarters in November 24th, 2005, to the communication staff and other internal managers. At the request of Song Phanekham, the RATP communication project manager, Giuseppe Attoma presented the adopted approaches and the main principles of the new graphics system.

Attoma made the system sustainable and flexible, meeting RATP brand values at the same time as the functional needs of different communication services (corporate communication, commercial, passenger information).